04
Gymcell
- Work
- My own brand · Founder
- Role
- Founder. Creative direction, product design, identity, and the online store.
- Status
- Running since February 2024
A fitness apparel brand from Nepal built on one idea: discipline engineered. It is where I apply UX thinking to things you can wear.
01 Discipline Engineered
Gymcell began as a personal philosophy about showing up every day with purpose, and grew into a lifestyle brand. The line runs through the apparel, the identity, the content and the voice.
02 Concept to customer
I run it end to end: concept, design, sampling, production and launch, plus the suppliers, the manufacturers and the customers. Comfort, fit and material are treated as UX decisions.
03 The store
An e-commerce platform on Next.js and Supabase. Orders are atomic database transactions that reduce stock as they’re placed, prices are snapshotted at purchase, and row-level security protects the data.
What I cut
Anything that doesn’t fit Discipline Engineered.It doesn’t go out.Quick fixes.A slow sample cycle means deciding before committing.Selling the last shirt twice.Stock drops in the same transaction as the order.
What’s built
- Brand identity, apparel and product visuals
- Content and campaigns for Instagram and the web
- Next.js and Supabase store with cart and checkout
- Atomic order creation with automatic stock reduction
Work with me
Have a project in mind?
Tell me what you’re building, what needs to work better and when you’d like to start.