Kshitij Dhamala
Kshitij Dhamala

Build less. Think deeper.

It just stacked

Most people pick one lane. I kept getting pulled into the next one, because the last one wasn’t enough by itself. None of it left.

The longer version

  1. AI & Automation

    Now

    Agents and automation that take repetitive work off people’s plates, and knowing where AI actually earns its place.

  2. Growth

    Alongside

    Then what happens after launch: how people find a product and what makes them act. Search is a big part of my paid work now: SEO, plus AEO and GEO, so a business turns up in AI answers too.

  3. Product & UX

    Since 2023

    I got into HCI early, to understand why some products just work for people and others don’t. Freelance UI/UX and web design for small businesses followed.

  4. Engineering

    The degree

    Computer Engineering taught me how systems behave, and how they fail.

Portrait of Kshitij Dhamala.
Kshitij Dhamala · Nepal

The longer version

I’m a computer engineer from Nepal, working with people wherever they are. I graduated in Computer Engineering from Purbanchal University, I’m a co-founder of Sociora, and right now most of my focus is on AI: agents, automation, and the ways they can make marketing work easier.

I got into HCI and UX early because I wanted to understand why some products just work for people and others don’t. That led to UI/UX and web design for small businesses like Naan Cafe and Everest Grill & Wrap, and to Gymcell, a fitness brand I started and still run.

That work pulled me into growth: how people find a product, what makes them act, what the data says and where the process can improve. Search became a big part of what people pay me for. At Beyond Himalaya Tech, an AI engineering firm in Australia, I work on SEO and on its newer side, AEO and GEO: making sure a business is the answer when someone asks an AI assistant, not only a link on Google. More and more of it runs on automation that takes repetitive work off a marketer’s plate.

When I look at a problem I end up asking the same things: what does the business actually need, what should the product do, how should it feel, how will people find it, what does the data say, and what can AI or automation improve. Lately I’ve been adding one more: what should we not build at all?

Where I’ve worked

  1. 2025 →Co-founderSocioraThe AI desk for social commerce. I work across the product, especially creating, scheduling and organising posts.
  2. CurrentHead of IT & Digital SystemsTransit EducationBuilt the consultancy’s website full stack and runs its digital systems.
  3. CurrentSEO, AEO & GEO · Digital MarketingBeyond Himalaya TechAn Australian AI engineering firm. I work on search: ranking in Google, and being the answer when people ask AI assistants. Front-end work too.
  4. Feb 2024 →FounderGymcellA fitness apparel brand built on one idea: Discipline Engineered.
  5. May 2024 →HCI-driven UI/UX DesignerFreelanceInteraction design and UX research, increasingly around voice and human-AI interaction.
  6. Jun 2023 →UI/UX & Web DesignerFreelanceWebsites and ordering flows for small businesses and restaurants.
  7. GraduateComputer EngineeringPurbanchal UniversityGraduated in Computer Engineering.

Tools of the trade

  • Product design
  • UI/UX and interaction design
  • Front-end development (React, Next.js, TypeScript)
  • WordPress
  • Supabase and Postgres
  • SEO, AEO and GEO
  • Technical SEO and GA4
  • AI agents and marketing automation
  • Brand and visual identity

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